Bill Sims was born in Festus, Missouri where he graduated from high school lettering in basketball and track. He attended Memphis State University from 1952 until 1954 on basketball and baseball scholarships. He transferred to Southeast Missouri State University in 1954 and participated on the basketball and track teams. He received a B.S. in education in 1956. He taught at Festus R-6 school system from 1956 until 1957, and then served in the U.S. Army from 1957 until 1959. After returning from the service, he taught history at House Springs, Missouri, and was the assistant basketball, baseball, track, and football coach. He then attended Truman University and received a master’s degree in education in 1964 while serving as assistant intramural director. From 1964 until 1967, he taught in the Union school system and was the varsity basketball coach and athletic director. In 1967, he returned to Festus High School where he taught and was the varsity basketball coach. In 1987, he became the athletic director until his retirement in 1993. He was named the “Athletic Director of the Year” for the Southeast Missouri District in 1992.